Rihanna performed at the 2023 Super Bowl Halftime Show.
She was paid $0.00 for Sunday's performance, but why isn't Rihanna being paid for the 2023 Super Bowl halftime show?
Historically, artists don't get paid to perform at the Super Bowl as a rule
But Rihanna will end up making a ton of money anyway. How?
Since the Super Bowl Halftime Show is such an enormous platform, artists' streaming sales straight-up soar after the show.
Spotify said that J.Lo's streams spiked by 335 percent after the 2020 Super Bowl, while Shakira’s went up by 230 percent.